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Privacy Policy

Effective Date: 09/10/2025

Company: Paul Drilling DC PC

Address: 103 Dupree Rd. Unit C, Woodstock, Georgia 30188

Phone: (404) 775-3988

Email: [email protected]

1. Introduction

This Privacy Policy describes how Paul Drilling DC PC ('we', 'us', or 'our') collects, uses, discloses, and protects the personal information of visitors, leads, and customers through our website, marketing platforms, AI tools, and appointment systems used to promote SoftWave™ pain relief therapy.

2. Information We Collect

  • Personal identifiers such as name, phone number, and email address.

  • Communication history via calls, SMS, emails, or AI-powered chats.

  • Website activity including IP address, device type, browser, and pages visited.

  • Geolocation information from IP address.

  • Behavioral data via tracking technologies including cookies and pixels (e.g., Meta, Google, TikTok).

  • Lead form and intake submission data.

  • AI chatbot interactions and form responses.

3. How We Collect Information

We collect information through:

  • Voluntary submissions via our intake forms, website, or AI chatbot.

  • Cookies and similar tracking technologies.

  • Marketing pixels and third-party platforms integrated into our site.

  • Customer interactions with AI systems, email, SMS, appointment links, and referrals.

4. How We Use Information

We use the information to:

  • Schedule SoftWave™ appointments and provide reminders, including through automated messaging systems;

  • Respond to inquiries and support requests in accordance with our standard business practices and service commitments.

  • Send promotional content or offers related to SoftWave™.

  • Track affiliate or referral marketing activity.

  • Perform retargeting and digital ad tracking.

  • Personalize website experience using geolocation.

  • Improve website performance and customer experience.

  • Improve website performance and customer experience.

  • Train or improve our AI chatbot services.

5. Legal Basis for Processing Data

We process your information based on:

  • Your consent (when you fill out forms or opt in).

  • Performance of a contract (such as scheduling a service).

  • Our legitimate interests (such as marketing and analytics).

  • Legal obligations (such as record-keeping).

6. Sharing and Selling of Information

We may share or sell your personal and behavioral information with advertising platforms, data partners, or service providers for commercial purposes, including remarketing, analytics, and ad targeting, as permitted by applicable law and subject to your consent where required.

The 'sale' of data may include sharing with third parties in exchange for services or value such as analytics support or ad performance tools.

You may opt out of the sale of your data by contacting us at [email protected] with the subject line 'Do Not Sell My Info'. We do not knowingly sell data of individuals under 18. We will process your opt-out request within 15 business days of receipt.

7. Tracking Technologies and Pixels

We use pixels, cookies, and tags to collect behavior and conversion data. These technologies help us serve better ads, measure effectiveness, and provide a tailored experience.

These may include but are not limited to:

  • Meta Pixel (Facebook).

  • Google Analytics and Ads.

  • TikTok Ads Pixel.

  • Hotjar (UX behavior analysis).

Our advertising partners may use cross-device tracking, device fingerprinting, or lookalike audiences to extend marketing effectiveness.

You may adjust your browser settings to manage cookie preferences or use industry opt-out tools.

We display a cookie banner on our website to help you control these settings.

8. Data Security

We implement appropriate technical and organizational security measures to protect your data. While we strive to use commercially reasonable means to protect your information, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee its absolute security.

9. Data Retention

We retain personal data for as long as necessary to provide services, meet legal obligations, and support marketing or analytics. While you may request deletion of your data by contacting us, we may retain certain information as required by law or for legitimate business purposes, including fraud prevention and security.

10. Your Rights

You may have the right to access, correct, or delete your personal data, or to object to or restrict certain uses. You may also request a copy of your data and opt out of marketing or data sales.

California residents may request to:

  • Know what data we collect and how it’s used.

  • Request deletion of personal data.

  • Know what third parties receive your data.

  • Opt out of any data sales or sharing.

We honor all valid privacy requests under applicable law.

11. Children’s Privacy

We do not knowingly collect or sell data from children under 13. If you believe a child has submitted information, contact us immediately to delete the data.

12. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. We will notify you of any material changes by posting the updated Privacy Policy on our website. Your continued use of our services after such modifications constitutes your acknowledgment of the modified Privacy Policy and agreement to be bound by its terms.

13. Contact Us

If you have questions or concerns about this Privacy Policy or how we use your data, contact us at:

[email protected] | (404) 775-3988| 103 Dupree Rd. Unit C, Woodstock, Georgia 30188

14. Final Statement

By using our website, tools, or services, you acknowledge that you have read, understood, and accepted the terms of this Privacy Policy.

We do not collect or process sensitive personal data such as medical records, biometric data, financial account numbers, or government-issued identifiers.

We use referral tracking solely to attribute leads to our partners or affiliates. While we track referral sources, we do not collect, process, or share any personal medical data, protected health information (PHI), or other sensitive medical information as part of this process.

We may use third-party service providers (e.g., CRM systems, communication APIs, marketing automation platforms) to process data on our behalf solely for the purposes described in this policy.

These processors are contractually bound to maintain data confidentiality and comply with applicable data protection regulations.

Reminder: You Booked Our Special Rate

Your session is just $69 for one pain area—or $89 for two.

This limited offer is only available to a few new patients each month, so we’re excited you secured your spot!

Have Questions Before You Arrive?

Just reply to this email or call us at (404) 775-3988

Please Arrive 10 Minutes Early

Wear comfortable clothes and bring any imaging or notes you’d like us to review.

We can’t wait to help you feel your best again.

Let’s Begin Your Comeback.

Dr. Paul

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